So you’re scrolling through Instagram or Facebook tapping away and suddenly you stop. Something has caught your eye so you stop to take a closer look. 9 times out of 10 you’ve stopped to watch a video.
In today’s society, great content is so prevalent that you have to make really stand-out content to really cut through the noise, and in our opinion, there is nothing quite like a great video to do just that.
So, in case you aren’t already convinced, here are some reasons why we believe video content is so essential for your digital marketing strategy, and how to go about incorporating it into your everyday content.
Increases Conversion
Don’t just take our word for it, facts speak truth. On average, consumers retain 95% of information presented in videos rather than the 10% from a chunk of text. Forbes discovered that due to the visual nature of videos, 80% of users can recall a video ad they’ve seen in the past 30 days. A video provides actionable information, which helps viewers to make informed buying decisions, so it’s no wonder that around 74% of people who watch a product video buy it. Now that we know that a video is much more likely to resonate with potential buyers than a block of text, it’s no surprise that a product video on a website landing page can also increase conversion by 80%.
Builds Brand Credibility
Trust is the key ingredient in gaining customer loyalty and a video can generate significantly more trust than a chunk of text or infographics. When looking to buy a product, consumers are far more likely to choose a product if they are able to view a video, as it gives them more confidence in the product and the brand itself. Videos help consumers visualise exactly what the product looks like and how it works, which is helpful in the buyer’s decision process.
Stands Out
It goes without saying, but videos are one of the best ways to ensure your brand stands out on social media. The future of the internet is mobile, as a study recently predicted that around 72% of Internet users will use just their mobile to access the web by 2025. Therefore, to ensure you are ahead of the ever-changing times, the best thing you can do for your business right now is ensure that all of your content, especially video, going forward is optimised for a mobile device (as well as obviously making sure your brand has a social media presence.)
Improves Google Ranking
One of the ways to improve your Google ranking is to increase the time a viewer spends on a page on your website, rather than just clicking through pages, as this will signal to search engines that your website has high quality content. Having a video on your landing or product page, will help with this increase if the viewer chooses to watch it and will also boost engagement on your site.
Grow Your Audience
In this day and age, value is not necessarily ascertained by the amount of engagement you receive on your post, but often by how many times a piece of content is shared. Word of mouth still remains one of the most impactful ways to grow a business, and what better way to get the word out there about your product than creating some great content which users want to share and pass on to others. If your video goes viral, you’ve nailed it.
Examples of Video Content
By now you may have decided you need to get cracking on some video content for your brand but don’t know where to begin. So, here are some examples of videos you could make:
Testimonials
Product Demonstrations
Promotional Videos/Campaign Videos
Behind the Scenes
Talking Head Videos
If we have sold you on the need for video content, then feel free to get in touch, to see how we may be able to help you bring your brand to life through video!