If you’re a real estate agent or just looking to list your property on the market, then a virtual tour and aerial video can provide a lot of value for you. Let me explain…

I’ve been working with estate agents throughout Cheshire for the past few years now, providing aerial video and photos through the use of drones. Drones are a fairly new technology and have a seen a rapid increase in commercial use. Many industries are slowly introducing the use of drones to carry out tasks that weren’t previously possible. These include surveying, disaster relief and property/construction.

Having worked with real estate agencies for the past 4 years, I have seen the positive impact it has on the conversion rate for properties sold and website traffic. Virtual tour videos can save a lot of time and effort for the buyer, as they get an in-depth view of their desired home from any location (providing they have an internet connection). Aerial footage of a property and surrounding areas is a game changer as very few estate agents are using this technology. Through having this elevated view, it now makes it possible to achieve professional looking shots with an unmanned aircraft at a relatively low budget whilst still being just as effective if not more. Back in the day this involved a pilot flying a helicopter and a camera operator hanging out the side of it! Most of the latest high end drones now have the ability to shoot video up to 4K and coupling this with an experienced operator and editor can produce some truly stunning results. With a bird’s eye view of the property, it really gives the buyer a sense of scale for the property and where it sits in regards to it’s location. Often when buyers first see drone footage it completely draws them in and keeps them fully engaged with the video. After viewing they are left with that impression of “WOW”.

From an agencies point of view, they can really capitalise from this. For example - certain properties benefit from an aerial video if they contain a large amount of surrounding land. On average if it normal takes 6 weeks to sell a house, that’s 6 weeks that it’s on the market, meaning the agency can’t take on another property. If they can provide potential clients with an aerial/internal virtual tour video of the property and successfully sell it within half the average time period. That then means they can take on another house, which in the long term will result in double the amount of properties sold and double the amount of yearly income. I’ll let you think about that one…

In 2020 there is no better time to use video marketing methods. As a visual species, humans find videos more engaging, more memorable and more popular than any other type of content out there. Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity. If you want to increase conversion and exposure, a video marketing strategy is the only way to go.

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
Including a video on your landing page can boost your conversion rate by up to 80%
97% of marketers say video has helped users gain a better understanding of their products and services.